Bupa to offer preventative care to customers before illness strikes - London Business News | Londonlovesbusiness.com
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Bupa to offer preventative care to customers before illness strikes - London Business News | Londonlovesbusiness.com
"Today marks a significant milestone as Bupa becomes the first major private medical insurer to offer fully integrated, genomics-led personalised and preventive healthcare as part of its standard cover."
"By moving from treating illness, to predicting and preventing it, we are redefining the role of healthcare. Early intervention leads to better outcomes, so being able to prevent illness before reaching crisis stage is key."
Bupa has launched 'Prevention Pathways', a program providing preventive healthcare for all customers. It targets conditions like breast cancer, cardiovascular disease, and diabetes through clinical assessments and lifestyle factors. The initiative offers comprehensive care, including DNA testing, genetic counseling, and expert support. By 2027, it aims to assist over 200,000 customers. The program emphasizes early intervention and personalized treatment plans, marking a significant shift from reactive treatment to proactive healthcare delivery.
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