"Laurie Ann Goldman, who helped turn Spanx into a global powerhouse as CEO before moving on to run Avon and Tupperware, is now CEO of Audien Hearing. In an exclusive interview with Fortune ahead of today's announcement, the veteran brand builder talked about her plans to scale the over-the-counter (OTC) hearing aid brand, currently used by more than 1.5 million customers."
"For Goldman, the key to tapping into the 1.5 billion people who experience issues with hearing loss is to destigmatize hearing aids by promoting the wellness benefits. "I've been calling it building the 'Great Un-Mumbling'," she said, pointing to research like a landmark Johns Hopkins study that found even mild hearing loss doubled dementia risk. "Getting people earlier into these products is really important.""
Laurie Ann Goldman becomes CEO of Audien Hearing after leading Spanx, Avon and Tupperware. Audien’s OTC hearing aids are used by more than 1.5 million customers and are sold in retailers such as Walgreens and Walmart. Goldman aims to destigmatize hearing aids by promoting wellness benefits and encouraging earlier adoption, calling the effort the "Great Un-Mumbling". Research such as a Johns Hopkins study links even mild hearing loss to doubled dementia risk, supporting early intervention. The FDA created an OTC hearing-aid category in October 2022, expanding consumer options. Audien competes with proprietary engineering, real-world testing, specialist support, and low prices from $98.
Read at Fortune
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