The article discusses the fundamental flaws in the software discovery process, highlighting that many products launched with hype quickly fade away. It reveals that 80% of software is underused, leaving builders disappointed. This issue arises from a 'Discovery Industrial Complex' that profits from creating noise rather than genuine value. Users struggle to find suitable products amidst overwhelming options. Moreover, platforms like Product Hunt primarily attract builders instead of end-users, resulting in an echo chamber that prioritizes approval over real user feedback, further complicating the landscape.
Every day, another "top product" wins a launch, gets thousands of upvotes, and disappears three months later. Meanwhile, quieter products with no launch party quietly grow into seven-figure businesses.
80% of software products are rarely or never used. That means 4 out of 5 teams pour months of work into building... only to be met with silence.
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