""They run on better systems. Rupon has spent his career building what he calls Product Operating Systems: the combination of discovery, decision making, experimentation, and measurement that sits beneath product development. He believes this foundation matters more than any single feature, tactic, or roadmap. Across B2B SaaS and fintech companies, Rupon has helped teams unlock double digit activation improvements, retention gains that directly expand revenue, and growth processes that scale without adding operational weight.""
""Many SaaS companies fall into the same trap. They equate their roadmap with their strategy. The roadmap becomes a list of commitments, sometimes made months before the team understands what users actually need. For Rupon, this is the first point of failure. "A roadmap is an output. It tells you what you plan to build. But strategy is the system behind the decision. Without that system, a roadmap is just a guess."""
The SaaS market intensifies as new tools and shifting customer expectations raise pressure on product teams to produce precise results. Product Operating Systems combine discovery, decision-making, experimentation, and measurement to provide a stable foundation that outperforms any single feature or roadmap. Robust systems produce measurable gains such as higher activation and improved retention without increasing operational load. Treating roadmaps as strategy leads to premature commitments and features that fail to move metrics. Prioritization should follow clear strategy and learning loops, with roadmaps serving as byproducts of disciplined, evidence-driven decision processes.
Read at London Business News | Londonlovesbusiness.com
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