Most conversion funnels resolve into three stages: The Bounce, The Slide, and The Catch. The Bounce is the top where visitors land and often leave immediately; high bounce usually indicates poor lead quality or misaligned intent rather than a UX problem. Brand messaging sets expectations while performance marketing sets intent; sharper calls drive action. The Slide is the middle where users should glide step-to-step; drops here indicate UX issues — aim for no more than a 5% dip per step. Flattening the slide reduces UX debt. The Catch is the final decision moment where conversion is decided.
"The Bounce This is the top of the funnel, where people land and instantly leave. That's usually not a UX problem it's a lead quality problem. But here's the nuance: intent. A good example is these two message positions for GetThursday.com dating app's website: Message A: Message B: A brand promise like Message A pulls in lots of traffic but little intent. A sharper call like Message B drives users into a specific action."
"The Slide The slide is the smooth middle. People should glide from step to step with minimal drama. If they're dropping here, that's on you as a UX designer. Something in the UX is making them pause, second-guess, or bail. You should not be seeing more than a 5% dip on any one of these steps, this should signal to you that something is wrong."
Read at uxplanet.org
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