"The Bounce This is the top of the funnel, where people land and instantly leave. That's usually not a UX problem it's a lead quality problem. But here's the nuance: intent. A good example is these two message positions for GetThursday.com dating app's website: Message A: Message B: A brand promise like Message A pulls in lots of traffic but little intent. A sharper call like Message B drives users into a specific action."
"The Slide The slide is the smooth middle. People should glide from step to step with minimal drama. If they're dropping here, that's on you as a UX designer. Something in the UX is making them pause, second-guess, or bail. You should not be seeing more than a 5% dip on any one of these steps, this should signal to you that something is wrong."
Most conversion funnels resolve into three stages: The Bounce, The Slide, and The Catch. The Bounce is the top where visitors land and often leave immediately; high bounce usually indicates poor lead quality or misaligned intent rather than a UX problem. Brand messaging sets expectations while performance marketing sets intent; sharper calls drive action. The Slide is the middle where users should glide step-to-step; drops here indicate UX issues — aim for no more than a 5% dip per step. Flattening the slide reduces UX debt. The Catch is the final decision moment where conversion is decided.
Read at uxplanet.org
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