"When an old friend and colleague of mine recommended the book "Growth Levers and How to Find Them," by Matt Lerner, I expected yet another business book that promised dramatic results within 100 pages and a quick two to three hour read. I'm talking about the kind of book that gets you all excited, only to leave you feeling deflated when you realize you can't influence your organization enough to make the necessary changes."
"When you think about the typical responsibilities for "growth," product might not be the first thing that comes to mind. You probably think of business development, sales, marketing, or occasionally someone with "growth" in the title. The reason this book resonated with me as a product person is that we have to grow product adoption for our startups to grow."
"Certainly, there are layers of growth to explore on top of the core product (e.g., business development, international expansion, partnerships), but the core product has a foundational role in establishing and, later, stabilizing that growth. At digital tech companies, the product is often the primary driver of business. There are, of course, services companies where the "product" is the professional services available to customers."
A practical method guides product teams to convert growth concepts into runnable workshops focused on product adoption and engagement. Workshops prioritize identifying product levers, generating ideas, scoring opportunities, and designing rapid experiments with clear metrics. Cross-functional participation and time-boxed activities foster alignment and accountability while templates and owners enable immediate execution. Emphasis on small bets, measurable outcomes, and regular readouts maintains momentum. The approach recognizes complementary channels like sales and partnerships but centers the core product as the foundational driver for scalable and stabilizing growth.
Read at LogRocket Blog
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