""When I arrived, Pinterest, like everybody else, was trying to clone TikTok," he says."
""All these other social media spaces have what I call 'engagement via enragement'. The AI there is maximizing your view time by showing you triggering content, like a"
Bill Ready joined Pinterest in June 2022 to reverse declines and attract younger users. Pinterest faced a $93 million net operating loss, an aging user base, and pressure to mimic TikTok. Ready rejected cloning short-form-video competitors and instead moved the platform away from addictive recommendation algorithms, implemented stricter controls for teens, and emphasized different content experiences. Those changes correlated with nine consecutive quarters of user growth and a return to operating profit. Ready's prior roles included CEO of Braintree, leadership roles at PayPal, and president of commerce at Google, informing his turnaround strategy.
Read at Vogue
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