"Every major technology wave follows the same pattern. First comes the excitement. A new category appears, capital starts flowing and founders talk about how an entire industry is finally about to get rebuilt. For a while, it genuinely feels like the start of something."
"Then the skepticism creeps in, fast. A few years later, that same technology gets written off as overhyped. The conversation shifts from 'this will change everything' to 'okay, but what actually changed?'"
"Innovation moves slower than attention. Public attention almost always floods in during the first phase, which is the problem. Visibility feels dramatic because people are seeing a system they never had access to before."
New technology trends often appear overhyped due to the gap between innovation and public attention. Initially, excitement surrounds new categories, attracting capital and optimism. However, skepticism soon follows, questioning the actual changes brought by the technology. Despite ongoing improvements and quiet adoption, public perception lags behind. The cycle includes phases of visibility, interface, and incentives, where visibility creates dramatic impressions, but deeper structural changes take time to materialize, leading to a disconnect between perception and reality.
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