"In an era obsessed with viral reach, massive followings, and marketing spend, Paige Velasquez Budde offers a contrarian-and refreshingly practical-view of influence. Budde is a digital strategist, CEO, and author of The Strategic Business Influencer: Building a Brand with a Small Budget. She has helped hundreds of entrepreneurs and executives grow credibility, trust, and visibility without burning out or pretending to be someone they're not."
""So, their goal is fame. What I want to do is flip the meaning of influencer on its head with more of a business orientation." She explained that, unlike celebrity influencers, business leaders aren't trying to reach everyone. "They're not trying to reach millions of people. They're trying to reach the right people. That starts with reaching the right 500 people.""
"Budde offered a clear definition: "Strategic business influencers are business leaders who strategically uses their visibility at scale to accelerate trust and drive measurable business impact." In today's environment, she added, "people trust people more than logos." One of the most common mistakes Budde sees is leaders using limited resources as an excuse for invisibility. Another mistake is fear disguised as humility."
Influence does not require viral reach, massive followings, or large marketing budgets. Strategic business influencers focus on reaching the right people rather than everyone, often beginning with the right 500 contacts. Visibility is used intentionally to accelerate trust and produce measurable business outcomes. People tend to trust people more than logos. Limited resources are not a valid excuse for staying invisible. Fear framed as humility keeps capable leaders behind the scenes and undermines credibility. Strategic influence emphasizes alignment, clarity, and intention, enabling leaders to grow credibility, trust, and visibility without burnout or pretending to be someone else.
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