"Many SaaS startups struggle with predictable, affordable lead generation. Paid ads can be costly, social reach is inconsistent, and cold outreach rarely scales. At ConnectFSM we tried a different approach. We built a genuinely useful free tool for our market and let it speak for itself. The result has been steady traffic, qualified enquiries, and natural links from industry sites that discovered and shared the tool."
"Our customers manage field service operations. That includes facilities maintenance, HVAC, electrical, and forklift servicing teams that send engineers to multiple locations each day. One of their silent cost centres is inefficient routing. Extra miles mean lost time, higher fuel spend, and missed jobs. We created a free route planner that lets anyone enter a starting postcode plus a set of job postcodes and instantly see a more efficient order to complete those visits. There is no login or download."
ConnectFSM launched a free route planner aimed at field service teams to generate predictable, affordable leads. The planner accepts a start postcode and up to four stops without email (up to ten with email) and returns an optimized sequence, a map, and a travel-time comparison that highlights savings. The tool provides immediate value with no login or download and acts as a low-friction introduction to the full platform, which handles skills, job types, working hours, traffic, and existing commitments. Publishing the tool generated steady traffic, qualified enquiries, and inbound industry links.
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