Harry's, launched in 2013, has quickly captured 25% of the U.S. razor market. The company's commitment to innovation led it to acquire a German factory to produce its razors. This strategic move allows Harry's to control manufacturing and implement customer feedback directly into product improvements. Their newest product, the Harry's Plus Razor, features blades enhanced with advanced technology that increases sharpness and durability, representing a significant evolution in the shaving experience. Founders Jeff Raider and Andy Katz-Mayfield emphasize that ongoing innovation is central to their mission of transforming men's grooming.
Without our own factory, the new Harry's Plus razor wouldn't exist. We built an entire new manufacturing line just for the Harry's Plus to innovate and improve.
We developed technology to shoot the edges of the blades with ion beams to clean off spurs, enhancing the sharpness and quality of the shave experience.
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