"Emily Kramer has identified a pattern in how top AI (and non-AI) startups are able to break through the noise and grow unlike at any other time in history. Once you see it, you immediately rethink your growth strategy. I did! After reading the first draft of this post, I got a whole new level of understanding for why my product pass has been"
"Maybe even shipped it faster than you thought possible, thanks to AI. But here's the catch: everyone else has that same speed advantage. So you turn to distribution. But here's the second catch: the B2B channels you've long relied on for growth are increasingly becoming less effective, for that same reason. Inbound: Search traffic is declining due to LLMs, and social is flooded with derivative content. Outbound: With AI SDRs"
A repeatable growth pattern enables top AI and non-AI startups to break through noise and grow despite AI equalizing product development speed. Traditional B2B distribution channels are degrading: inbound search traffic falls because LLMs and social feed saturation reduce discovery; outbound outreach is overwhelmed by AI SDRs and abundant contact data; product virality is harder amid an abundance of new AI products; events and other legacy channels are losing effectiveness. Companies must adopt new distribution approaches and practical implementation steps, supported by many real-world examples, to accelerate adoption and sustain growth in this environment.
Read at Lennysnewsletter
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