Zendaya Taps into the Creative Process in a Quirky Ad Directed by Spike Jonze
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Zendaya Taps into the Creative Process in a Quirky Ad Directed by Spike Jonze
Zendaya creates a new wardrobe in a distraction-free “dream lab” through a short stop-motion film. The film is written and directed by Spike Jonze. Zendaya has carte blanche to design and try clothing in an otherworldly setting. The advertisement announces a clothing line co-created by Zendaya with apparel brand On. The visuals merge dance with playful optical effects as she moves through trial and error. The result is a mind-bending, dreamlike experience focused on movement, experimentation, and wardrobe transformation.
"In a distraction-free “dream lab,” Zendaya has carte blanche to create a new wardrobe in a short, stop-motion film written and directed by Spike Jonze."
"The advertisement, which announces a clothing line the actor co-created with apparel brand On, merges dance and playful optics as she maneuvers through some otherworldly trial and error."
"Zendaya has carte blanche to create a new wardrobe in a short, stop-motion film written and directed by Spike Jonze."
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