pulp galerie show revives radical 1990s CHIAT\DAY office furniture by gaetano pesce

"When Jay Chiat commissioned Gaetano Pesce in 1994, he envisioned a workplace free from assigned desks and rigid partitions. The Italian designer responded with a space conceived as a flexible field of movement. The office functioned almost like a small city, where meeting areas and work zones formed an informal network of routes and gathering points."

"This spatial strategy reflected a changing understanding of work during the early digital era. Rather than arranging employees around fixed stations, the design encouraged constant movement and adaptation. One could settle at different locations throughout the day, responding to shifting needs and collaborations."

Pulp Galerie presents a retrospective exhibition of Gaetano Pesce's CHIAT\DAY New York Project, showcasing rare furniture and design elements from the experimental advertising offices created in the mid-1990s. Originally located on the thirty-eighth floor of a Financial District tower, the offices were destroyed years after completion. The exhibition reconstructs fragments of this radical interior through desks, doors, chairs, and furniture pieces. Pesce's design responded to Jay Chiat's vision of a workplace free from assigned desks and rigid partitions, creating a flexible spatial field functioning like a small city. The design encouraged constant movement and adaptation, reflecting changing understandings of work during the early digital era. Material and color played defining roles in creating an expressive workplace environment.

Read at designboom | architecture & design magazine