New Nightmare Just Dropped: '3D' Animated Ads on Trucks in Traffic

"Thanks to next-gen LED panels and supporting technologies, they can now create three-dimensional effects designed to be "indistinguishable from reality." I'm posting about this entirely in the hopes that someone, somewhere, who has the power to make this illegal hates it as much as I do and takes action to ban it."

"If you're not familiar with 3D billboards, they're a thing in big city centers where aggressive buildingside advertising is basically part of the local aesthetic (places like New York City's Times Square). Through visual trickery and forced-perspective illustrations, they create stunning visual effects, like, stuff seeming to explode beyond the billboard and into reality. This is known as anamorphic imagery."

"Objectively, they are quite technologically impressive. Artistically, even, they're pretty neat. And they sure are effective-it's very difficult to walk by a billboard that appears to be popping out of the wall without being captivated by it. Which is exactly why putting them on moving vehicles sounds like an absolutely awful (and unsafe idea)."

"The idea of regular roads looking like Mario Kart courses with animated images floating around is kind of funny. But I can't overstate how badly I do not want to experience products being (virtually) hurled at me at the speed of traffic while I'm trying to get around town. I found out about this yesterday while trawling the internet and finding myself reading Sixteen Nine Powered By Invidis, a trade publication about digital signage."

Next-gen LED panels and supporting technologies enable mobile billboards on trucks to produce three-dimensional effects. The effects use forced perspective and anamorphic imagery so visuals appear to pop out of the surface and extend into the surrounding environment. Such displays are already seen in dense city areas where building-side advertising is common, including examples using Spider-Man themed visuals. The technology is described as impressive and effective at capturing attention. Adding the same effect to moving vehicles is framed as problematic because it could distract drivers and create a hazardous experience for pedestrians and motorists. The described system uses curved screens and light-emitting panels to deliver the in-your-face illusion while traveling at traffic speeds.

Read at The Drive