Mah-Noor Anwar's proudly kitsch graphic design is a tribute to 2nd and 3rd gen South Asians
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Mah-Noor Anwar's proudly kitsch graphic design is a tribute to 2nd and 3rd gen South Asians
"For myself and the rest of my community who frequent these fantastic businesses, this aesthetic provides comfort and other positive associations. I associate this style of design with food that has been lovingly prepared, as well as the large and welcoming community that I come from,"
"Amongst influences such as Pakistani truck art, sweet packaging and 2000s SpongeBob magazines, Mah-Noor also utilises old Microsoft visuals, such Comic Sans font types and the endearingly clunky MS Paint user interface, recalling the Dollar Store Vernacular aesthetic, where kitsch is rendered through the kind of low-fi imagery commonly found on food trucks and menu signage."
"My younger brother, who has always been one of my biggest fans (second only to my Dad), is both autistic and learning disabled. I have always worked to ensure he - as well as other adults like him - have ways to relate to and engage with my work,"
Mah-Noor Anwar is a Manchester-based founder of Chutney Chick and a multi-disciplinary designer combining photography, collage, and hand-drawn lettering to create illustration and graphic work. Influences include Pakistani truck art, sweet packaging, 2000s SpongeBob magazines, Comic Sans, and MS Paint, recalling a Dollar Store Vernacular aesthetic. Many references to Manchester’s Curry Mile celebrate South Asian eateries and community. The aesthetic is highly saturated and low-resolution, inviting playfulness and parody of old internet visuals. Work focuses on disabled adults and immigrant communities; family feedback, particularly from an autistic and learning-disabled younger brother, informs the design process.
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