"The posters were created in distinctive Art Deco style at the peak of the design movement and were put up at Tube stations a century ago to encourage people to travel on the network to explore the city. The artworks typically feature London landmarks and depict aspirational scenes of high living and glamourous pastimes that the era is famed for. London Transport Museum, which is holding the exhibition of the posters, said they had become part of London Transport's world-famous visual identity."
""It really showed how modern London transport was, how progressive they were," exhibition curator Georgia Morley told BBC London. Although a century old, the posters were still appealing, with a "glamourous and opulent feel", Ms Morley said. "A lot of the things these posters are advertising we still want to do in London today - going to the theatre, shopping, going to the zoo, or the riverside - they're still really exciting," she said."
Art Deco posters from the 1920s and 1930s are on display at the London Transport Museum's Global Poster Gallery. More than 100 posters are exhibited, with about a third never previously shown in public. The posters were created in distinctive Art Deco style to promote travel across the London Underground and to entice passengers to visit theatres, shops, zoos, riverside attractions and other leisure hotspots. The artworks feature London landmarks and aspirational scenes of glamourous, high‑living pastimes. Bold lines, simple geometry and bright colours made the designs effective for transport advertising and helped form London Transport's visual identity.
Read at www.bbc.com
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