Gamma adds AI image generation tools in bid to take on Canva and Adobe | TechCrunch

"As we started working with a lot of our early users, we realized that in the presentations they want to create, there was a variety of graphical design use cases that they all also had. So we worked alongside them to develop basically a new set of tools that allows them to go far beyond just the traditional presentation format."

"We think we can serve the very long tail of knowledge workers and business professionals whose demand for their job is to communicate visually, but they just don't have the tools. They need to pull in a design resource to be able to help with this stuff, and we want to make an AI-native approach that serves their needs in the sort of middle that we feel is really underserved."

Gamma, an AI-powered platform for creating presentations and websites, is introducing Gamma Imagine, a new image-generation product designed to compete with Canva and Adobe. The tool enables users to generate brand-specific marketing assets including interactive charts, visualizations, social graphics, and infographics using text prompts. Gamma provides over 100 templates and integrates with tools like ChatGPT, Claude, Make, Zapier, Atlassian, n8n, and Superhuman Go to power data-driven asset generation. CEO Grant Lee explains the product addresses graphical design needs identified among early users. Gamma positions itself in an underserved market segment between professional tools like Adobe and Figma, and legacy software like PowerPoint, targeting knowledge workers and business professionals who need visual communication capabilities without requiring dedicated design resources.

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