"“It wasn't necessarily because of AI,” Bancroft continued. “I do think that's part of it. But most studios don't want in-house employees anymore. They want freelancers they can hire as needed.”"
"“We already know the rumors are out there that Disney has been training internal models on their films,” he said. “That does sound like something Marvel could eventually do, too.”"
"Hollywood's creative teams are starting to feel the floor move beneath them. Recent Marvel layoffs have renewed concerns that major studios are moving away from in-house artists and toward leaner freelance and AI-assisted production models. While Disney did not explicitly say the layoffs were due to AI, new CEO Josh D'Amaro wrote in an April 14 memo that the company is looking for ways to “streamline our operations” and build a “more agile and technologically-enabled workforce” to meet future demands."
Recent Marvel layoffs have increased concerns that major studios are moving away from permanent in-house creative teams. The shift is described as favoring leaner freelance staffing and AI-assisted production models. Disney leadership has signaled a push to streamline operations and build a more agile, technologically enabled workforce. Tom Bancroft says layoffs are not necessarily driven solely by AI, but that studios increasingly prefer freelancers hired as needed. AI is still part of the broader conversation, including reports that Disney is training internal AI models on decades of studio content. Artists worry that AI trained on creative work could be used while studios gradually reduce the number of creatives involved.
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