Seung Ki Baek of RUSH Hair Epsom has been awarded the title of "Colour Collaborator Genius" at the Colour World Genius Awards 2025, recognizing his groundbreaking work with UV technology and AI in hair colour. Already a respected member of the RUSH Artistic Team and a Creative Colour Expert, Baek's journey from South Korea to the UK has been marked by a commitment to education and creativity in hairdressing. His appreciation for clients and peers highlights the supportive community in the hair industry as he advocates for evolving trends and fresh looks.
Mr. Baek expressed, "What an absolute honour to have been named Colour Collaborator Genius at the Colour World Genius Awards. To be recognised by my industry peers is such a compliment. Thank you to my RUSH family and my amazing clients for being the backbone to my success; I wouldn't be here without you."
Seung Ki Baek's innovative application of technology in hairdressing is further evidenced as he is celebrated for his exceptional work in using UV and AI in hair colour.
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