"A few weeks ago, I came across a company called Uvie that sells sunscreen bars you use like soap in the shower. The packaging had all the hallmarks of a trendy contemporary brand: a pastel colour palette featuring a pop of yellow, a bold, all caps sans serif logo, and a sun mascot reminiscent of the iconic Danish "Nuclear Power? No Thanks" sticker."
"For £8,000, you can buy the entire Uvie brand - from the name and product concept to the logo and cloud photos - on Brands Like These (BLT), a new platform from Lyon & Lyon where designers can sell ready-made identities to wannabe entrepreneurs. The site functions like any ecommerce storefront, with brands laid out in a grid and tagged by style ("fun", "bold", "thoughtful") and category (cosmetics, healthcare, etc.)"
A marketplace called Brands Like These (BLT) sells pre-made brand identities, including names, logos, photography, and art direction, as turnkey packages. Packages are offered in tiered price brackets and are sold only once, with designers receiving half the fee and the platform executing post-sale tweaks. Submitted identities are reviewed to meet an "agency standard," and listings note which elements can or should not be altered. The resulting identities often emulate contemporary CPG aesthetics and social-media-friendly visuals, sitting stylistically between DIY template tools and bespoke agency work. The model reflects commodification and rapid monetization of design labor.
Read at Itsnicethat
Unable to calculate read time
Collection
[
|
...
]