Dom Pérignon's new campaign, "Creation is an Eternal Journey," transcends traditional advertising by engaging influential artists across disciplines. This initiative seeks to reposition the brand within cultural discourse, inviting participants like Zoë Kravitz, Clare Smyth, Tilda Swinton, and others to explore their connection with the champagne. Rather than acting solely as spokespeople, these figures contribute their unique artistic philosophies, creating a multi-layered dialogue. The visuals produced by Collier Schorr capture the genuine interaction between the artists and the champagne, reinforcing the bottle's role as a symbol of creativity and collaboration within the cultural fabric.
In engaging with these creative figures, Dom Pérignon aims to shift the narrative from mere promotion to artistic expression, allowing for deeper cultural connections.
The campaign highlights not just the champagne but a rich tapestry of artistic collaboration, where each contributorâs unique vision informs the conversation with the bottle.
Collection
[
|
...
]