Graphic designers face pressure to conform to aesthetic standards that might not align with their personal preferences. A Reddit discussion shows designers openly admitting their fondness for popular fonts like Futura, despite the common belief that such choices are overused or clichéd. The topic reflects a broader tension between the desire for avant-garde content and the still-appreciated classic aesthetics. Designers emphasize that some beloved typefaces, while ubiquitous, still serve a purpose in design if used thoughtfully, indicating a nuanced relationship with traditional typography.
I like Futura and I'm tired of pretending I don't. The reticence towards a typeface isn't necessarily because it's bad, but more often because it's overused.
Maybe it's something like telling a music aficionado that your favorite band is the Beatles. It's a safe classic. A lot of graphic designer types are looking for avant-garde and fresh.
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