"Design has always been more than aesthetics - it's our language, at the core of our identity. Every line, texture, and detail is an expression of our values."
"CUPRA is more than just a car brand - it's a movement that challenges conventional perceptions of automotive design. With the launch of the CUPRA Design House, the brand is redefining what it means to design a car."
CUPRA, a seven-year-old automotive brand, is pushing the boundaries of car design through the launch of CUPRA Design House. This initiative embodies a shift from traditional, functional car aesthetics to a more emotional and human-centered design philosophy. By collaborating with various creative fields such as fashion and technology, CUPRA aims to create deeper connections with individuals, thereby establishing a new narrative within the automotive industry that emphasizes creativity and lifestyle rather than just mobility.
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