""The road signs stand as symbols of modern Britain. Famous throughout the world, they represent the gold standard for highway directional signs. They adhere to Margaret's observation that design is the 'fusion of logic, function and aesthetics'," says Adrian. "Their exceptional clarity and legibility - even at speed - along with their colour coding and use of symbols and pictograms to aid safety, make them one of the most significant contributions graphic designers have made to British public life.""
"What's more, Margaret designed transports and motorway typefaces, as well as signage for airports - and with Henrik Kubel she developed the Rail Alphabet 2 font, a lighter typographic voice than the signs from the 60s and more readable than the dark blue signs with reversed out type in the 2010s. Much of her work was created in the pre-digital era which Margaret designed laboriously by hand, using tools and techniques of the period."
Margaret designed British road signage that prioritizes clarity and legibility at speed through considered colour theory, symbols, and pictograms to enhance safety. The signage system uses red for warnings, green for guidance, triangles for warnings, circles for instructions, and rectangles for information within European protocols. Exhibitions show remixed and seldom-seen signs, including horse and cattle pictograms, multi-coloured speed limits, and warnings about artificial intelligence. Margaret also created transport and motorway typefaces and co-developed Rail Alphabet 2 with Henrik Kubel. Much of the work was produced pre-digital by hand using traditional tools and techniques.
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