UNIMATIC collaborates with artist Migrating Lines to debut the 'Be Present' watch strap collection at Milan Design Week 2025. This series features twelve custom straps reflecting various two-hour intervals from sunset to sunrise, accompanied by comic stories promoting mindfulness. Each strap includes motivational messages alongside illustrations of Dino, the brand's mascot, reinforcing the positive themes of being present in the moment. This project highlights how everyday objects can inspire positivity and introspection.
'In this collaboration, we created a set of straps, each one representing a specific time of the day and following the cycle from sunrise to sunset. Each also comes with a comic that tells a little story or gives a small piece of advice about being in the present.'
Collection
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