Adobe's new Firefly AI assistant can use Creative Cloud apps to complete tasks | TechCrunch
Briefly

Adobe's new Firefly AI assistant can use Creative Cloud apps to complete tasks | TechCrunch
"The Firefly AI Assistant will be available in public beta in the coming weeks, allowing users to describe desired creations while the assistant manages the execution across various Adobe applications."
"Users can control the outputs from the AI assistant using text prompts as well as buttons and sliders, with the assistant suggesting actions and orchestrating workflows based on the project context."
"Adobe is also releasing skills for the assistant, such as the 'social media assets' skill, which helps adapt images for different platforms by optimizing file sizes and cropping."
"Adobe emphasizes its strength in unifying existing tools, while competitors like Canva and Figma are also developing agentic workflows to enhance user experience."
Adobe's Firefly AI Assistant, launching in public beta soon, integrates with various Adobe apps like Photoshop and Premiere. Users can control outputs through text prompts and sliders. The assistant learns user preferences over time and suggests actions. Adobe is also introducing skills for the assistant, enabling multi-step tasks like adapting images for social media. The company aims to enhance collaboration with third-party language models while emphasizing the unification of its tools over competitors.
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