DEMO Festival, founded by Studio Dumbar/DEPT®, is a significant motion design festival held biannually since 2019, showcasing creativity across public screens. From its modest origins in Amsterdam with a single train station's displays, it has expanded to over 5,000 screens worldwide. The festival brought together 350 designers in 2025 across 15 cities, promoting community engagement in motion design. Its evolution correlates with the growing demand for motion design, particularly post-pandemic, emphasizing collaboration and visibility for designers who previously could only share work online.
"We wanted to create a space where motion designers could have their work showcased in the real world, not just through screens at home."
"The festival has grown from a simple local event to a global festival, reflecting the increasing importance and appreciation of motion design in todayâs visual culture."
"DEMO is about more than showcasing work; it's about community - bringing people together who share a passion for creativity in motion design."
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