As Germany approaches elections, major companies such as Deutsche Bank and Mercedes-Benz are publicly opposing right-wing extremism and advocating for diversity. This shift marks a departure from the historical norm in Germany where companies refrained from political involvement. Influenced by the rising popularity of the far-right Alternative for Germany (AfD) party, firms have formed alliances to uphold values of tolerance and diversity. Campaigns like "We stand for values" and "Made in Germany Made by Diversity" reflect this newfound activism, aiming to counteract xenophobia and promote inclusivity amid escalating political tensions.
Companies have traditionally stayed away from party politics in Germany, as have associations for the most part.
The recent trend of companies and associations ditching their traditional political neutrality has come in response to the rise of the AfD party.
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