"The survey, which sampled 20,000 people across ten countries (including Germany, France, Poland, the UK, the US, Japan, and India), found that 66 percent of respondents worldwide trust products bearing the "Made in Germany" label. This puts it ahead of Switzerland (in second place with 62 percent) and Japan (third, with 59 percent) in overall consumer confidence. The label influences purchasing decisions positively for 65 percent of respondents, again ahead of Switzerland and Japan, and enjoys a particularly strong reputation for cars and household appliances."
"For example, "Made in China" is the most widely recognised label globally but scores poorly in terms of global trust and purchase influence. In contrast, "Made in the USA" ranks fourth in trust. The label benefits from a strong association with innovation sectors like artificial intelligence but lags behind Germany in terms of its reputation for manufacturing quality. While the USA excels for cutting-edge technologies like artificial intelligence"
A survey sampled 20,000 people across ten countries including Germany, France, Poland, the UK, the US, Japan, and India. Sixty-six percent of respondents worldwide trust products bearing the "Made in Germany" label, placing it ahead of Switzerland (62%) and Japan (59%). Sixty-five percent said the label positively influences purchasing decisions, with especially strong reputations for cars and household appliances. "Made in China" is the most widely recognised label but scores poorly on trust and purchase influence. "Made in the USA" ranks fourth and is tied to innovation like AI but trails Germany on manufacturing quality and durability, and lags on some future-oriented products such as AI and electric cars.
Read at The Local Germany
Unable to calculate read time
Collection
[
|
...
]