"FC Bayern played an outstanding first half of the Bundesliga season, they've also been once again very successful internationally, and are thus making yet another enormous contribution to the positive perception of the quality of German football. Regarding the international marketing of the league, we know from our international partners that an exciting title race, top stars with global appeal, strong club brands, and international success for clubs and the national team are the key success factors."
"In the past three seasons, there have been two different German champions in the Bundesliga, a title decider in the final quarter of an hour of the last matchday, and usually excitement until the end of the season, including in the battle for European qualification and relegation. In the Bundesliga, as in the entire European football system, competitive balance remains one of the key issues - influenced by numerous factors, including revenue from international competitions."
DFL praised FC Bayern's outstanding first half of the Bundesliga season and consistent international success, stating these achievements enhance the perceived quality of German football. League international marketability relies on an exciting title race, globally appealing stars, strong club brands, and international success for clubs and the national team. Recent seasons produced two different champions, last-minute title deciders, and season-long battles for European qualification and relegation. Competitive balance remains central, influenced by factors including international competition revenues. DFL and German clubs have recently endorsed an absolute salary cap to promote competitive balance across European football.
Read at Bavarian Football Works
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