"'Oh, Skyrim can't survive going up against Call of Duty. Same window. Everybody's gonna play Call of Duty. Nobody's gonna buy your game,' Hines recalls hearing."
""I will go up against those guys. I will spend [marketing money] against those guys. I will never spend anywhere near as much and I can still win," he recalled."
""We did just fine.""
""nobody releases games in the spring.""
Skepticism arose around several Bethesda release decisions, including Morrowind as an Xbox exclusive and Skyrim launching near Call of Duty: Modern Warfare 3. Bethesda chose to invest marketing and compete directly, betting on product quality and strategic promotion. Both Modern Warfare 3 and Skyrim finished as the top two best-selling games in the US in 2011, with Skyrim selling over 60 million copies over time and benefiting from multiple ports. Concerns about spring releases proved unfounded when Oblivion launched in March 2006 and later saw renewed success with a 2025 remaster ranking highly in US sales.
Read at GameSpot
Unable to calculate read time
Collection
[
|
...
]