"Zombies, Run! was first founded in 2012 with about 10 million users worldwide. The app, made by Six to Start, immerses runners and walkers into an episode-based storyline where the undead "chase" users. Despite the expensive and time-intensive process, the company was successful enough to make other immersive fitness games, including Marvel Move. Six to Start was bought by OliveX in 2021."
"In March 2025, OliveX laid off all but two Six to Start staff members, noting that the game would be shut down if a buyer could not be found. At the time, sources told The Verge that the Six to Start staff clashed with OliveX and its owner, Animoca Brands, over the games' anti-capitalist themes and the latter's attempts to cr"
Zombies, Run! blends narrative audio with running and walking workouts and launched in 2012, reaching roughly 10 million users worldwide. The app places users in episode-based storylines where the undead "chase" runners and enabled Six to Start to develop other immersive fitness titles such as Marvel Move. Six to Start was acquired by OliveX in 2021. In March 2025 OliveX laid off most Six to Start staff and warned the game could be shuttered without a buyer. Sources reported clashes between Six to Start staff and OliveX over anti-capitalist themes. Naomi Alderman purchased the franchise and announced forthcoming new episodes.
Read at The Verge
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