"When watching a horizontal YouTube ad on mobile, you may be shown a side panel ad that takes up half of the screen. This ad format is typically used to present shoppable products or site links. Spotted by Anthony Higman on the site formerly known as Twitter, YouTube has rolled out an update for this ad format. This update removes the "X" you would normally tap on to close out this side panel."
"Sometimes those changes are well received, like the fun new like button animations, other times they're highly controversial. The removal of the button means that mobile ad side panels can no longer be dismissed. It's unknown why YouTube removed the button to close the side panel ad. However, it's clear that this update will come at the cost of the mobile viewing experience."
YouTube removed the close button from side panel ads that appear during horizontal ads on mobile, causing those panels to persist and occupy roughly half the screen. These side panel ads are typically used to show shoppable products or site links and previously allowed viewers to dismiss them via an X control. The update eliminates that dismissal option, leaving no way to close the panel when it appears. The reason for removing the close control is unknown. The persistent side panel reduces user control and will negatively affect the mobile viewing experience, likely provoking user frustration.
Read at Android Authority
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