"Alexa's personality is one of the things customers tell us they love most about Alexa. That familiar voice and personality have become a part of so many customers' daily lives, but here's what we've learned from customers since launching Alexa Plus: everyone has their own communication style and preferences, and a truly personal assistant should adapt to match it."
"The Brief option is being introduced in response to customer requests for shorter, more direct responses, providing a blunt communication style that cuts straight to the point with no-nonsense. Chill is described as having a relaxed energy that feels like chatting with a laid-back friend, while Sweet is designed to be your biggest cheerleader."
Amazon is introducing personality style presets for Alexa Plus subscribers in the United States, enabling users to customize how their voice assistant communicates. Three options are available: Brief delivers concise, direct responses without unnecessary elaboration; Chill provides a relaxed, conversational tone resembling interaction with a laid-back friend; and Sweet offers an enthusiastic, cheerful communication style. These presets represent Amazon's response to customer feedback indicating diverse communication preferences. The company recognizes that while users appreciate Alexa's existing personality, a truly personalized assistant should adapt to individual communication styles and preferences.
Read at The Verge
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