Yinka Ilori collaborated with M.A.D.Editions to translate his vibrant design language onto the M.A.D.1S wristwatch platform in a three-part Grow Your Dreams series. The limited editions—Sun, Nature, and Water—each present a distinct color palette and include a secondary white strap for flexibility. Ilori's typographic imprint appears on the dial numbers while strap embossing references his recurring tree motif as a symbol of patience and growth. The titanium rotor is anodized for color and features a delicate tree pattern with the etched phrase 'Grow Your Dreams'. The collaboration originated after MB&F founder Maximilian Büsser encountered Ilori's work and invited him to Geneva.
British Nigerian multidisciplinary artist and designer Yinka Ilori has created his first watch collaboration with M.A.D.Editions, bringing his vibrant design language to the M.A.D.1S in a three-part series titled Grow Your Dreams.
' Yinka Ilori lives in a universe bursting with colour; his work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams,' says Büsser.
The rotor, engineered from titanium and anodized for color, reveals a delicate tree pattern that glimmers with movement, highlighted by the etched phrase 'Grow Your Dreams'.
Each edition of the Yinka Ilori-designed M.A.D.1S watch carries a distinct palette.
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