"A critic might accuse Xiaomi of copying Apple a little too closely in its launch event for the Xiaomi 17 phones, while a fan might say the company is trying to beat Apple at its own game. Either way, it's pretty clear that the Chinese giant had Cupertino in mind when announcing its new flagship line, even if the phones themselves are more unique, helped by a second screen found on the back of its two new Pro models."
"Let's start with the names. Xiaomi's last flagships were the 15 series, completed by yesterday's 15T phones, these are the 17. We're used to Chinese companies skipping generations with the unlucky number four in the name (OnePlus is jumping from 13 to 15 in its flagships this year, for example), but this is a little different: Xiaomi has been open that it's going straight to 17 solely in the name of keeping up with Apple's numbering."
"Factor in the introduction of a second size of Pro phone, and you have a suspiciously familiar sounding lineup: the Xiaomi 17, 17 Pro, and 17 Pro Max. Just in case you missed the point, Xiaomi CEO Lei Jun repeatedly brought Apple's new iPhones up as direct points of comparison as he personally ran through the phones' specs at the Beijing launch event, highlighting again and again how its 17 series supposedly wins on battery, performance, photography, and more."
Xiaomi launched the 17 series, consisting of the Xiaomi 17, 17 Pro, and 17 Pro Max. The company jumped from the 15 series to 17 to align its numbering with Apple's. CEO Lei Jun repeatedly compared the new phones to Apple's iPhones, claiming the 17 series wins on battery life, performance, and photography. The two Pro models include a second screen on the back, differentiating the hardware. The presentation echoed Apple's lineup structure by introducing a second Pro size. The actual hardware design remains distinct from Apple despite frequent comparisons.
Read at The Verge
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