"All Swiss watch manufactures are not the same. But on the surface, yeah, they pretty much are. A lot of white coats, airlocks, dust suppression mechanisms, highly skilled watchmakers, and inspiring views of the snow-capped Alps beyond the plate glass windows. It takes experience to parse out the subtleties that make a particular manufacture stand outone for its mind-bending metiers d'art decoration, another for the rigor with which it tests its calibers, another for its obsession with perfecting a particular type of movement."
"There's a learning curve involved in switching brain from haute horology to a brand which owes its entire existence to the revolution in microelectronics, one that took place in the 1960s and early 1970s. To understand Casio watches today it pays to delve into the imaginationand the inventionsof founder Tadao Kashio, who spearheaded that revolution. Tadao, the eldest of the four brothers who created Casio, was preoccupied with harnessing electronics to make routine mathematical calculations a relative doddle as well as a commercial viability."
Casio's Yamagata manufacture contrasts with Swiss watch ateliers through extensive automation, robot-controlled machinery, and a distinct technician culture despite similar climate control and dust-suppression. The facility sits near Mount Zao and combines industrial microelectronics production methods with precision watch assembly. The brand's identity stems from founder Tadao Kashio's drive to simplify calculations using electronics, beginning with the 1957 14-A electric compact calculator built from 342 relays and housed in steel the size of a desk. That early expertise in electronics informs modern Casio watches and underpins the company's different approach to design, testing, and manufacturing.
Read at www.esquire.com
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