
"For those who weren't around during the First Console War (yes, that's the actual name), Intellivision was Mattel's answer to the Atari 2600 back in 1980. It wasn't just another "me too" competitor. Intellivision genuinely brought something different to the table with superior graphics, more realistic sports games, and those wonderfully weird controllers with their numeric keypads and removable overlays. It was the console equivalent of the Pepsi Challenge, and plenty of gamers picked the other guy."
"Rather than letting it collect dust in their IP vault, they've partnered with Plaion to give this classic system a proper 45th-anniversary celebration. And honestly, the design choices here show they're doing more than just cashing in on nostalgia. The new Sprint keeps the iconic gold and black color scheme with that distinctive wood grain front panel. It's unapologetically retro without looking like a cheap knockoff or an overwrought "reimagining.""
"There's something deliciously ironic about Atari resurrecting its old nemesis from the 1980s console wars. The Intellivision Sprint, launching December 5th for $150, represents one of the most interesting plot twists in gaming history: the rival who won gets to write the other's comeback story."
Gamers in the 1980s experienced a rivalry between Mattel's Intellivision and Atari, each offering distinctive games and hardware. Intellivision launched in 1980 with superior graphics, realistic sports simulations, and unique controllers featuring numeric keypads and removable overlays. Atari now owns the Intellivision brand and partnered with Plaion to produce the Intellivision Sprint as a 45th-anniversary revival. The Sprint launches December 5th for $150 and retains the iconic gold-and-black color scheme with a wood-grain front panel. Design choices emphasize authentic retro styling rather than cheap imitation. Retro console revivals require careful balance to avoid feeling like novelty toys.
Read at Yanko Design - Modern Industrial Design News
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