vivo led India's smartphone market in 2025 with double-digit shipment growth

"According to Omdia, vivo led India's smartphone market in 2025, grabbing 21% of the pie with 32.1 million shipments. It was followed by Samsung with 15% and 23 million shipments, Oppo and Xiaomi with 13% each (20 million and 19.7 million shipments, respectively), and Apple with 10% from 15.1 million units shipped. Compared to 2024, vivo grew 19% in 2025, Oppo grew 10%, Apple grew a whopping 28%, while Samsung fell 11% and Xiaomi shipments declined by 26%."

"In the fourth quarter of 2025, vivo shipped 7.9 million smartphones for a 23% market share, Samsung managed 4.9 million shipments with 14% share, Oppo shipped 4.6 million units for a 13% market share, Xiaomi shipped 4.2 million devices grabbing 12% of the pie, and Apple shipped 3.9 million units, resulting in an 11% share. Compared to Q4 2024, vivo grew 16%, Oppo grew 10%, while Samsung shipments fell 11%, Xiaomi's fell 26%, and Apple's fell 1%."

"vivo's sales heroes in Q4 2025 in India were the Y31 5G, Y19s 5G, T4x 5G, and V60e, while Oppo's A-series drove scale and an increasing share of its K-series volumes shifted into mainline retail. Xiaomi's best sellers were the Redmi 14C 5G and Poco C75. Omdia analysts expect the Indian smartphone market shipments to decline by mid-single-digits (so around 5%) in 2026, due to higher prices and "incremental value delay upgrades"."

vivo led India's 2025 smartphone market with 21% market share and 32.1 million shipments, followed by Samsung (15%, 23 million), Oppo (13%, 20 million), Xiaomi (13%, 19.7 million), and Apple (10%, 15.1 million). Overall smartphone sales in India declined 1% year‑on‑year to 154.2 million units. Annual growth rates were vivo +19%, Oppo +10%, Apple +28%, Samsung −11%, and Xiaomi −26%. In Q4 2025, vivo shipped 7.9 million units for a 23% share, while Samsung, Oppo, Xiaomi, and Apple held 14%, 13%, 12%, and 11% respectively. Key Q4 models included vivo Y31 5G, Y19s 5G, T4x 5G, V60e, Oppo A-series, Redmi 14C 5G, and Poco C75. Analysts expect a mid-single-digit shipment decline in 2026 due to higher prices and delayed upgrades.

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