VERDY collaborated with Beats to create the Vear, a character figure that holds the Beats Pill in its open mouth, combining playful design with audio functionality. The Vear reflects VERDY's glossy, animated aesthetic and nostalgia-driven humor, turning the speaker into a lifestyle object rather than mere hardware. The release accompanies a recent Girls Don't Cry collection and expands VERDY's 'VERDY's Gift Shop' presence at Dover Street Market. The Vear retails bundled with a new Beats Pill for $500 USD, positioned as a collectible with a scheduled in-store launch at Dover Street Market London on August 21, followed by rollouts to the US, Japan, and China.
Instead of just resting your Beats Pill on a shelf, the Vear character literally eats it-holding the new speaker snugly in its open mouth. It's classic VERDY humor, blending nostalgia-driven design with functionality in a way that fans can't resist. The figure carries that glossy, animated vibe the Girls Don't Cry-founder has built a career on, seamlessly sliding his signature style into the tech world.
Retailing at $500 USD bundled with a new Beats Pill, the Vear is firmly positioned as a collectible rather than a casual add-on. Like most of VERDY's projects, it's designed to sell out before you've even finished refreshing the page. The figurine will first release in-store at Dover Street Market London on August 21 before making its way to the US, Japan, and China later this year.
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