"Last year the Tetris Company partnered with Red Bull for a gaming tournament that culminated in the 150-meter-tall Dubai Frame landmark being turned into the world's largest playable Tetris installation using over 2,000 drones that functioned as pixels. Although the timing was a coincidence, Red Bull also published a 180-page gaming edition of its The Red Bulletin lifestyle magazine around the same time as the event,"
"To create a playable gaming magazine, Red Bull Media House (the company's media wing) enlisted the help of Kevin Bates, who in 2014 wowed the internet by creating an ultra-thin Tetris-playing business card. In 2015, he launched the $39 Arduboy, a credit card-sized, open-source handheld that attracted a thriving community of developers. Over the course of a decade, Bates also created a pair of equally pocketable Tetris-playing handhelds that cost less than $30, and the shrunken-down USB-C Arduboy Mini."
Tetris has appeared on unconventional objects including a McDonald's plastic chicken nugget, a fake 7-Eleven Slurpee cup, and a wristwatch, with a new paper-encased version now available. Red Bull and the Tetris Company converted the Dubai Frame into the world's largest playable Tetris using over 2,000 drones. Red Bull published a 180-page gaming edition of The Red Bulletin, and a limited number of copies are wrapped with a playable Tetris implementation. Kevin Bates engineered the playable magazine version, building on his ultra-thin Tetris business card, the Arduboy handheld, other pocketable devices, and the Arduboy Mini. The GamePop GP-1 Playable Magazine System continues the push to use accessible, affordable technologies for portable gaming.
Read at The Verge
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