"Automaton reports that Asus has raised the price of the ROG Xbox Ally X in Japan from 139,800 yen tax included ($911) to 169,800 yen tax included ($1,107). That's a jump of 30,000 yen or almost $200 at the current exchange rate. Notably, the price hasn't been chanced on Microsoft's website in Japan, though its listing for the ROG Xbox Ally X then sends users to the Asus page with the new price."
"Interestingly, the base ROG Xbox Ally price has remained the same. That price is still listed at 89,800 yen, or roughly $585. One obvious reason for the discrepancy is that the regular Xbox Ally has 16GB of LPDDR5-6400 memory compared to 24GB of LPDDR5X-8000 in the Xbox Ally X. As RAM prices spike amid the ongoing shortage, the Ally X is going to be much more susceptible to the pricing volatility."
"Asus was one of the first PC gaming manufacturers to tell its partners at the start of 2026 that some prices would be going up as AI "hyperscaler" companies race to acquire available memory supply to build out data centers. At the time, nothing was mentioned specifically about the Xbox Ally X handhelds. While it's unclear just how many Asus has sold, it promised consumers late last year that it was ramping up production to meet higher demand than originally expected."
The ROG Xbox Ally X price in Japan rose from 139,800 yen to 169,800 yen tax included, an increase of 30,000 yen. The base ROG Xbox Ally remains listed at 89,800 yen. The Ally X includes 24GB of LPDDR5X-8000 memory, while the base model uses 16GB of LPDDR5-6400 memory. Rising RAM prices amid an ongoing shortage increase susceptibility of high-memory models to price volatility. Asus warned partners in early 2026 that AI "hyperscaler" companies competing for memory could push prices up. Other manufacturers face similar supply and pricing challenges.
Read at Kotaku
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