Sony raised PlayStation 5 prices in the United States by $50 for all editions effective August 21. The standard PS5 now costs $549.99; the digital edition $499.99; and the PS5 Pro $749.99. Accessories remain unchanged. Isabelle Tomatis described navigating a challenging economic environment. Tariffs imposed since April have increased costs on consoles, with rates from 15 percent in Japan to up to 30 percent in China. Sony previously stockpiled units in the U.S. and diversified manufacturing but depleted those stockpiles. Microsoft and Nintendo also adjusted console pricing or launch plans in response to market conditions and tariff effects.
Sony announced today that all editions of the PlayStation 5 will now cost $50 more in less than 24 hours. New prices take effect August 21. Under Sony's new pricing, a standard PlayStation 5 will cost $549.99; a digital edition $499.99; and the PlayStation 5 Pro, the most powerful of the bunch, will soon be $749.99. Those changes only apply to the United States; accessories will not be affected.
Daniel Ahmad,,director of research and insight at Niko Partners, tells WIRED that although Sony has been proactive in taking steps to avoid tariff impacts on its consoles-including stockpiling units in the US and diversifying its manufacturing sources -the company is still affected. "With stockpiles running low, the company is making the decision to pass on the cost of these tariffs and additional costs to consumers in the US," Ahmad says. Tariffs on those consoles range from 15 percent in Japan to up to 30 percent in China.
Since Trump announced sweeping tariffs in April, game companies have scrambled to keep up. Microsoft announced higher prices for Xbox consoles and games in May due to "market conditions." In an unprecedented move, Nintendo temporarily delayed pre-orders on the Switch 2 days after its official unveiling. Although the Switch 2 price has not yet been affected by tariffs, Nintendo raised the price of the original Switch on August 3, also citing the market.
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