The first-ever Snoopy set is Lego perfection

"Recently, I made myself a promise: I would not buy any more Lego for at least a year. That plan has quickly been foiled. Lego's first-ever Peanuts set is just too good, too iconic, too beautiful (plus, my son loves Snoopy and Woodstock.) This perfect brick rendition-with the classic red doghouse and even the campfire and marshmallows to toast-is too cool pass up."

"Snoopy debuted on October 4, 1950, just two days after Peanuts launched, and he spent decades evolving from a puppy shuffling on four legs into the anthropomorphic dreamer who sleeps on top of his doghouse and imagines himself as the "Red Baron," a World War I flying ace. Schulz based him on Spike, his childhood black-and-white mixed breed who was unusually intelligent and could understand about 50 words."

"The name Snoopy came from Schulz's mother, who once suggested it as a good name for a future family dog. (Fun note: Schulz had considered Sniffy before remembering her advice). Over 75 years, Snoopy became more than Charlie Brown's pet-he became a vehicle for fantasy, playing shortstop on Charlie Brown's baseball team, typing novels as the "World Famous Author," and strutting around as "Joe Cool." He ascended the cultural ladder enough that even NASA adopted him as a mascot,"

A pledge to avoid buying Lego for a year was broken by the new Lego Peanuts Snoopy's Doghouse set due to its iconic design and family appeal. The set features the classic red doghouse, campfire and marshmallows and translates Snoopy into 964 bricks. Lego sells 25 IP-based themes of 45 total, which often sidelines open-ended, creativity-first sets. The combination of Snoopy's silhouette, Lego engineering and brick appeal creates irresistible purchases. Snoopy debuted October 4, 1950, evolved into an anthropomorphic dreamer inspired by Schulz's dog Spike, and assumed roles like the Red Baron, World Famous Author and Joe Cool.

Read at Fast Company