The default TV setting I always turn off when installing one - and why experts mostly agree
Briefly

"For many people, motion smoothing on TVs is only suitable for gaming and watching live sports; enthusiasts typically prefer to turn off the feature when watching anything else, as it can detract from the filmmaker's original intent, making on-screen images appear artificial or hyper-realistic. This is what's called the "soap opera effect." Also: Sony and TCL are teaming up to make your next TV, and it's a bigger deal than you think It's a perfectly descriptive metaphor that probably requires no explanation."
"You can see it all too well: the cinematic film should not look like a daytime soap; you shouldn't feel like you're on the set with the actors. But it is appealing to feel like you're in the stadium watching your team with thousands of fans. The soap opera effect makes sense for live sporting event broadcasts."
"Another name for motion smoothing is "motion interpolation," and it can go by many names depending on a TV's manufacturer. Below is a quick guide indicating what to look for in your TV's menu and how to turn off motion smoothing after you've had your fill of March Madness. Also: 5 easy ways to instantly improve your soundbar's audio (without spending a dime) On most smart TVs, you can check the Picture settings for any feature that includes the word "motion." Once you find it, here's how to disable motion interpolation on various models."
Motion smoothing, also called motion interpolation, alters frame rendering to reduce perceived motion blur but often creates an unnatural 'soap opera effect' that changes the intended cinematic look. Most viewers prefer to disable motion smoothing for films and scripted shows to preserve the filmmaker's visual intent. The feature is useful for live sports and gaming, where smoother motion enhances clarity and visibility of fast-paced action. The setting appears under various names across brands; on many smart TVs it is found in Picture settings. On Samsung models it appears as Auto Motion Plus under Picture Clarity options.
Read at ZDNET
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