"Summer may be over, but don't let that get you down: Geneva Watch Days is coming right up, and Dubai Watch Week is right around the corner. Fall is always an exciting time in the horological world, with smaller trade shows making now-regular appearances in our calendars and brands delivering some of the year's best releases outside of Watches and Wonders. But before we turn"
"our sights on these, let's not forget that August served up a crazy-cool assortment of delights, from sub-$500 everyday watches to "if-you-have-to-ask" pieces of haute horlogerie. And though it may soon be time to put away the dive watches and break out the leather straps, we're here to serve up one final round of horological sunshine. So check out some of our favorite watches released in August '25."
Geneva Watch Days and Dubai Watch Week are upcoming fall events in the horological calendar. Fall brings smaller trade shows and brands often unveil strong releases outside Watches and Wonders. August presented a diverse assortment of new watches spanning budget-friendly sub-$500 everyday models to exceptionally expensive haute horlogerie pieces. Many collectors may transition from summer dive watches to leather-strapped dress pieces as seasons change. The month delivered a final burst of notable releases before the fall shows, combining practical daily wear options with high-end, exclusive creations. The selection reflects broad market activity across price points and tastes.
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