"Established in 2020, during the midst of the pandemic, Geneva Watch Days brings together brands, collectors and key industry figures in a multi-day celebration of watchmaking."
"What began humbly has grown into a large, decentralized fair spread across the Swiss financial capital, involving companies of all sizes, from LVMH-owned mega-brands to auction houses and high-end independents."
"Special experiences give the public access to watchmaking classes, panel discussions and get-togethers with executives, many of whom wouldn't normally be accessible to those outside the industry."
"As is the case with other more established trade shows, watchmakers are now molding their release schedules to include Geneva Watch Days, debuting new references or special editions in time with the fair."
Geneva Watch Days launched in 2020 during the pandemic and assembles brands, collectors and key industry figures for a multi-day celebration of watchmaking. The fair expanded from humble beginnings into a large, decentralized event across Geneva, hosting companies from LVMH-owned mega-brands to auction houses and high-end independents. The program offers public access to watchmaking classes, panel discussions and gatherings with executives who are often inaccessible to outsiders. The event provides significant exposure for enthusiasts and has become an important date on the horological calendar. Many watchmakers now align new reference and special-edition launches with the fair.
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