"Coming to you from Craig Roberts of e6 Vlogs, this direct video shows how the latest 100-megapixel medium format models are not necessarily the key to better photography. Roberts argues that manufacturers rely on hype and influencer marketing to sell camera bodies rather than asking what you truly need. He points out how marketers show you the latest models as "must-have" gear even when the results you want could already be achieved with a simpler camera."
"He remarks that despite the promise of image quality leaps, he hasn't seen photos from these high-end cameras that justify the cost in his own practice or across social media. He asks a question you won't often hear: "What photo have you seen that impressed you that couldn't simply have been taken on a regular full-frame model?" He continues by reminding you that full frame already exceeds what most photographers require, and that jump to medium format can be overkill."
Marketing and influencer-driven hype promotes high-megapixel, medium-format cameras as essential upgrades despite limited practical benefits for most use cases. Full-frame sensors often already deliver sufficient image quality, and older cameras can remain capable for many tasks. Manufacturers add features to encourage repeat purchases rather than produce perfect cameras, resulting in numerous unused functions. Practical priorities commonly include in-body image stabilization, a flip-up screen, and straightforward controls. A cost-conscious buying approach is recommended: choose the least expensive modern camera that reliably handles ISO, aperture, and shutter speed, and avoid upgrade-driven marketing pressure.
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