"This week, Tesla drivers received a new update, which was less about new functionality and more about, well, promoting the new film Tron: Ares. "The grid has expanded to your Tesla - Tron: Ares update rolling out now," Tesla declared in a social media post, touting a new feature that adds some very Tron-esque visuals to the in-vehicle display.A survey of recent posts on r/TeslaLounge suggests that not everyone is enamored with getting what's essentially an ad for a new blockbuster movie in their car. (As with virtually any debate involving Teslas, passions ran hot on all sides of the debate.)"
"As Electrek's Fred Lambert pointed out, a corporate partnership between Tesla and Disney is also unexpected given some of Elon Musk's comments about (and actions regarding) Disney in recent years.The Tron update on its own isn't what seems to have frustrated these drivers as much as the fact that drivers weren't given an option to opt out of it."
Apple previously auto-delivered U2's Songs of Innocence to users' iTunes accounts, producing backlash over promotional overreach. Tesla issued a software update themed to the film Tron: Ares that adds Tron-like visuals and promotional messaging to in-vehicle displays. Many Tesla drivers on r/TeslaLounge reacted negatively, citing that the update felt like advertising and noting the lack of an opt-out. Electrek observed that a Tesla–Disney partnership is unexpected given Elon Musk's past comments and actions related to Disney. Most vehicle system updates are expected to improve functionality, and marketing-style content inside a car can seem intrusive and unnecessary.
Read at InsideHook
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